Pit Viper just turned heads (and lenses) on the slopes. Dropping today is the Flip-off Goggle, an audacious new snow goggle with a lens that actually flips up — a first of its kind. It’s bold. It’s brazen. It’s Pit Viper doing what they do best: pushing the limits of style, performance, and sheer fun.
Available in ultra-limited supply (yes, scarcity adds swagger), the Flip-off is engineered for the rider who demands both vision and ventilation. Clear, fog-free optics? Check. Helmet compatibility? Absolutely. But that lens flipping mechanism? That’s the mic drop. The Flip-off’s peripheral clarity, anti-fog coating, and sealed frame ring in what the brand calls “breathable vision.”
But Pit Viper didn’t stop there. This winter, the snow line explodes with updates and new entries: vibrant colorways, performance upgrades, and reimagined models built for every kind of rider.
Take The Backslap — now semi-frameless, it features Worldwide Vision side wrap shields and claims a 16.9% boost in field of view over standard goggles. Throw in Pit Viper’s anti-fog lens tech and a fast lens-change system, and you’ve got a goggle that says “see more, do more.”
For those who need something nimble, The French Fry returns in new colors. With Hyperventilator anti-fog airflow and full helmet compatibility, it’s built for speed — and yes, kids and adult sizing makes it family-ready. (Just don’t pizza.)
And at the top end: The Proform — the “biggest, clearest, most innovative” model in Pit Viper’s winter arsenal. It sports Magic Magnets™ for lightning-fast lens swaps and Hyperventilator airflow to fight fog, no matter the conditions. This year’s additions include the “Food Court,” “Hot Box,” and “Long Track” Proform styles.
Left to Right: Backslap, French Fry and Proform
Pit Viper is no stodgy brand. Their whole DNA leans toward bold, snarky, unapologetic. Their irreverent marketing and throwback aesthetic — a mash of ’80s, ’90s, and early 2000s influences — are part of their brand cache.
Ski and snowboard gear is often safe, neutral, sanitized. Pit Viper’s approach is the opposite: make it loud, make it fun, make it performance. The Flip-off is more than a novelty — it’s a statement that goggles don’t have to be boring pieces of gear.
Yes, there’s a risk. Engineering a flip mechanism for a goggle lens is ambitious and invites durability questions. But that’s part of the appeal: you either love this kind of fringe tech or you stick with your status quo goggles. Pit Viper is clearly betting you’re ready to flip.
One more tease: Pit Viper says another snow-related announcement is coming soon. What’s next? Maybe goggles with built-in HUDs? Heated frames? We’ll find out — and you can bet it’ll be a head-turner.
Stay tuned — the snow season just got a whole lot wilder.