Pit Viper, the brand that made wraparound shades cool again, is back with two new launches that crank the dial on chaos: the next-gen Brapstrap and the all-new World Champion goggles. Both deliver premium protection, pro-level performance, and that unmistakable Pit Viper flair — proving once again that functional gear doesn’t have to look boring.
The brand, founded in 2012 when co-founder Chuck Mumford modified surplus military ballistic sunglasses into party-ready performance shades, has always been about more than just eye protection. Pit Viper has built a reputation for products that “can take a beating” while embracing bright colors, over-the-top marketing, and a culture of irreverence. From ski slopes to moto tracks to rowdy tailgates, Pit Viper has become a global symbol of fun, flash, and fearlessness.
The Brapstrap: The Workhorse, Reloaded
At $50–60 USD, the Brapstrap isn’t just a goggle — it’s Pit Viper’s love letter to the everyday rider who sends it just as hard on Saturday morning as on Sunday afternoon. Building on the original Gen. 1 design, this upgraded model tightens fit, boosts durability, and adds cleaner styling without losing the rowdy soul that made it popular in the first place.
Features include a removable nose guard, five-layer anti-fog face foam, an adjustable strap that doesn’t slip, and polycarbonate lenses with 100% UVA/UVB protection. Whether it’s dust on the moto track or snow spray in the backcountry, the Brapstrap is designed to shrug it off and keep going. Rugged, reliable, and unapologetically bold — exactly what Pit Viper fans expect.
The World Champion: Built for Podiums
If the Brapstrap is for your everyday ride, the World Champion (MSRP $120 USD) is for the bright lights and big stage. Designed for athletes competing at the highest levels of supercross and motocross, the World Champion delivers a CAT 3 lens rating (around 14–15% visible light transmission) for bright conditions, plus a bonus clear lens for versatility.
A tough polycarbonate frame and removable nose guard add to the pro-grade package, while the bold colorways scream Pit Viper’s trademark personality. These aren’t goggles you hide behind; they’re goggles you show off. “Engineered for champions, designed for everyone,” is the unspoken message — if you’ve got the attitude to wear them, you’ve already won.
Warranty, Returns, and Confidence
Backing up the bold style is Pit Viper’s lifetime warranty. If the goggles suffer from manufacturing defects, they’re covered — no questions asked. Add in a 30-day return policy, and it’s clear Pit Viper doesn’t just sell style; it sells confidence. As the brand itself says: these goggles are made to keep you riding at your best, every ride, every time.
Culture, Community, and Chaos
Part of what makes this launch exciting is how the new products fit into Pit Viper’s larger culture. The company isn’t just about making gear; it’s about making a statement. Their “About Us” page sums it up in typically outrageous fashion: “Sunrise to sunset, reef breaks to ridge lines, holeshots to holy sht.”*
It’s a brand that thrives on boldness — from its viral marketing campaigns to its embrace of retro ’80s and ’90s aesthetics. And it has resonated far beyond core action sports circles, with Pit Viper gear now spotted everywhere from music festivals to city streets. With roughly 100 employees and a loyal, growing fanbase, Pit Viper has become an unlikely powerhouse in the eyewear market, thriving where other brands play it safe.
The Brapstrap and World Champion builds on that momentum. They’re not just goggles; they’re extensions of the Pit Viper persona: tough enough for the track, flashy enough for the afterparty.
“Protection and performance are always at the core of what we do,” a Pit Viper spokesperson said in a release. “But let’s be real: style matters too — and these goggles deliver all three.”
That’s the brand’s ethos in a nutshell: gear that works as hard as you do, but looks twice as loud.
The Verdict
For moto riders, snow shredders, and weekend legends, the new Brapstrap and World Champion goggles bring Pit Viper’s promise of bold design, durable performance, and party-ready personality to the next level. Whether you’re ripping laps at your local track, chasing lines in the backcountry, or just looking for the flashiest goggles at the lot, Pit Viper has made sure you’ll stand out — and stay protected — while doing it.
Both models are available now at pitviper.com