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The thrilling world of the X Games will head to the beach this Summer at the World Surf League (WSL) Lexus US Open of Surfing. On the south side of the Huntington Beach Pier, X Games will host the Lexus X Games Vert Pro, with top pro and amateur Vert skaters in attendance. The competitions will take place during both weekends of the highly-anticipated summer festival, starting on August 3, 2024.
With a massive Vert ramp right on the beach, fans can get up close to legends like 12-time X Games medalist Jimmy Wilkins, 16-time medalist Elliot Sloan, and Tony Hawk's protege, 12-year-old Reese Nelson, during the X Games Vert Pro.
Lexus X Games Vert Pro schedule:
Weekend 1
Saturday, August 3 from 1:30 p.m. - 3:00 p.m. PDT: Women's Skateboard Vert Next X Jam
Sunday, August 4 from 3:30 p.m. - 5:00 p.m.: Men's Skateboard Vert Next X Jam
Weekend 2
Saturday, August 10 from 2:30 p.m. - 5:00 p.m.:Women's and Men's Skateboard Vert Pro Final
Sunday, August 11 from 3:00 p.m. - 4:00 p.m.:Vert Pro Demos
All the action will be open to the public and fun for the whole family on the south side of the Huntington Beach Pier.
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The Lexus House Offers New Premium Fan Experience at Surf Festival
At this year's event, the Lexus House will feature a premium space for fans with exciting programming. Beginning Saturday, August 3 through Sunday, August 11 from 9 a.m. to 4 p.m. the Lexus House will open to the public offering surf fans stellar viewing, Lexus Culinary Masters-inspired bites, a Lexus LX surf concept vehicle, daily product giveaways featuring exclusive merchandise, on-the-sand surf lessons with A Great Day in the Stoke, an athlete signing with professional longboard surfer Kaniela (Kani) Stewart, as well as key X Games athlete meet and greets.
Lexus and the World Surf League (WSL) have made waves with their partnership set to redefine the surfing landscape ahead of the 2024 WSL Championship Tour season as OEM's rediscover the power of the action sports industry. Beyond the Title Partner of the Lexus Pipe Pro, Lexus is an official automotive partner of the Sunset Pro, and a key presence at the annual WSL Awards.
Cherie Cohen, WSL Chief Revenue Officer, expressed enthusiasm for Lexus leading the charge as the Title Partner, emphasizing a shared commitment to excellence and the pursuit of perfection. The introduction of the rugged yet luxurious 2024 Lexus GX 550 is set to captivate fans and athletes, embodying a blend of capability and luxury that resonates within the surfing community.
“This expanded partnership with Lexus, which takes us right through from the start of this season and into the next, is built on the support from fans and the surfing community,” said Cherie Cohen, WSL Chief Revenue Officer. “Lexus and the WSL share a passion for innovation and performance at the highest levels and this extended relationship allows us to focus on delivering amazing experiences to our fans.”
Greg Kitzens, General Manager of Lexus Marketing, highlighted the mutual celebration of innovation and performance between Lexus and the WSL, promising an exciting showcase of the latest Lexus lineup alongside the sport's elite athletes and devoted fans who share a passion for extraordinary experiences.
“Both Lexus and World Surf League celebrate innovation and performance at the highest levels within their respective fields,” said Greg Kitzens, general manager, Lexus Marketing. “We look forward to showcasing the latest in our lineup, the Lexus GX, while celebrating the sport’s elite athletes and dedicated fans who share Lexus’ passion for amazing experiences.”
Teaming up with Complex Networks, Lexus will introduce the 2024 GX 550 through captivating on-site activations during the WSL's Hawaii competitions, offering fans a close-up look at the cutting-edge design features synonymous with the Lexus brand. Kirsten Atkinson, VP of Brand Partnerships at Complex, emphasized the partnership's focus on amplifying surfing's growth among diverse youth audiences and highlighting key moments within the sport.
Partnering with Complex, the driving force in global youth culture, Lexus and the WSL are set to deliver unparalleled engagement, celebrating diversity, community, sports, and luxury. Kirsten Atkinson, Complex Head of Brand Partnerships, Sales, expressed excitement about continuing to push boundaries with Lexus and the WSL, creating unique collaborations and premium experiences for loyal fans and new audiences alike.