Two of the most exciting forms of modern motorsports team up.
Today marks an exciting day for off–road and drift race fans alike as The Martelli Brothers, Kilian Hamlin, and Event Director Ryan Sage announced their new partnership.
The Mint 400 and Formula Drift will be engaging in a promotional relationship that will bring Formula Drift drivers to the start/finish midway at Primm during Mint 400 week in Las Vegas from March 8th to 12th 2023.
The Mint 400, which is known as “The Great American Off–Road Race” and is a cornerstone of inspiration for Hunter S. Thompson’s novel “Fear and Loathing in Las Vegas,” attracts close to 400 race teams to compete for fame and glory at the toughest, most spectacular off–road race in North America.
The event will now feature live Formula D drift demos to the start/finish midway at Primm, which will be jointly be leveraging both parties‘ social media reach. The partnership between The Mint 400 and Formula Drift was announced by Mint 400 CEO and Co–Owner, Matt Martelli, who said, “Ryan Sage and his team have built one of the most valuable cultures in modern motorsports. Formula Drift has highly entertaining events coupled with unmatched digital reach and engagement with the youth market. We have watched them thrive while other forms of motorsports have audiences that are aging out. Their audience is exactly who we want to introduce off–road racing to.”
Formula D president and co–founder Ryan Sage mirrored Matt Martelli’s sentiment and said, “We have watched The Martelli Brothers turn The Mint 400 into the biggest off–road event in North America. I see a lot of crossover of our audiences and believe we both mutually benefit from the new relationship. This is the perfect way to introduce our form of motorsport to people who already love motorsports.”
Select Formula Drift drivers will be on hand showcasing their Drift cars and doing thrilling drift demos during Mint 400 week in Las Vegas, which will be an exciting addition to the already thrilling off–road festivities. Off–Road and Drift race teams across the US are gearing up for what is sure to be one of the most exciting and thrilling race seasons in the sport‘s history.
Mint 400 and Formula Drift are still ironing out the details, including the Formula Drift demo schedule and drivers appearing at the Mint 400, which will be released in the coming weeks. However, this new partnership is sure to be a hit with off–road and drift race fans alike.
This year’s BFGoodrich Tires Mint 400 will take place from March 8-12 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.
For more info on Formula Drift and the coming Formula Drift season, visit formulad.com.