First look at the all new Mercedes-Maybach EQS 680 SUV as the legendary brand reveals its first all electric series model.
With the Mercedes-Maybach EQS 680 SUV the legendary brand reveals its first all electric series model. Based on the technology of the EQS SUV from Mercedes-EQ, it combines technical perfection with Maybach exclusivity – in line with Wilhelm Maybach’s principle: “What is good must also be beautiful". The unique exterior with an upright Mercedes star on the hood and a striking black panel front, which carries the specific Maybach radiator grille into the age of electromobility, guarantees a distinctive appearance. The optional two-tone paintwork is also a hallmark of the brand. Thanks to exquisite materials, perfect craftsmanship and exclusive details, the spacious interior offers a holistic comfort experience with a cocooning effect. With its consistent interpretation of Sophisticated Luxury, the Mercedes-Maybach EQS SUV sets the new benchmark in the all-electric top-end luxury SUV segment.
“Mercedes-Maybach customers expect the extraordinary, and we aim to exceed their high expectations," said Ola Källenius, Chairman of the Board of Management Mercedes-Benz Group AG. “The Mercedes-Maybach EQS SUV unites our ambition to lead in digital and electric with our focus on the luxury segment. The very first all-electric vehicle from Mercedes-Maybach complements the best technologies from Mercedes-Benz with the extra comfort and individual details that are only available from Mercedes-Maybach."
The exterior design: Hallmark Maybach front end, chrome accents and brand emblem as a design element
Mercedes-Maybach enriches the dynamic purpose design of the EQS SUV from Mercedes-EQ with exclusive elements that give it its very own character. The Mercedes star located front and center on the hood defines the status, while overall the front is characterized by the brand-typical black panel with vertical, chrome-plated trim strips in a three-dimensional depth look. The large black panel is smooth closed for the first time. The high-tech element for the radar sensors is fully integrated and no longer visible. Chrome-plated, filigree slats can also be found on the air intake of the bumper. The classic MAYBACH lettering is discretely incorporated into a chrome-plated decorative strip, which forms a unit with the continuous light strip of the standard DIGITAL LIGHT headlights. The Maybach pattern with several small brand emblems can also be found in trim parts of the side bumper. DIGITAL LIGHT welcomes and says goodbye to the driver with a special light show. As a further greeting, an animated projection of the Maybach pattern shines in all four doors.
When viewed from the side, specific features include the bold chrome surrounds on the side windows and the chrome-plated B-pillar trim. This decorative element is an integral part of the MercedesMaybach signature and highlights the length of the rear seating area. While the Maybach emblem, underlining high quality, shines on the D-pillar, the subtle EQS lettering is integrated into the front window triangle. The pronounced wheel arches with claddings in high-gloss black emphasize the SUV’s power and emotional presence. The Mercedes-Maybach EQS SUV is equipped with exclusive 21-inch alloy and forged wheels, including MAYBACH lettering on the integrated, exquisitely designed wheel hub caps. In addition, 22-inch wheels will be available soon after the U.S. market introduction as well. Another striking detail is the standard running boards, which are illuminated in the dark and feature a stylishly integrated Maybach emblem. The surface is made of anodized aluminum, which echoes the pinstripe look of the black panel front.
The exclusive character is underlined at the rear of the vehicle as well: The rear lights are designed in a continuous light strip with a two-part helix and animated across the entire width. Further enhancements to the rear are the chrome trim elements on the tailgate, on the rear apron and the spoiler lip, as well as the MAYBACH lettering.
The special appearance of the Mercedes-Maybach EQS SUV also includes the brand-exclusive two-tone paintwork with an ornamental pinstripe. It is applied by hand according to the highest quality criteria and is available in five color combinations: Cirrus Silver/Obsidian Black, Cirrus Silver/Nautical Blue, Obsidian Black/Selenite Grey, Obsidian Black/MANUFAKTUR Kalahari Gold and Sonoran Brown/Onyx Black.
Mercedes-Maybach EQS SUV: Premiere of the legendary brand’s first all-electric model
Mercedes-Maybach EQS SUV: Premiere of the legendary brand’s first all-electric model
The interior design: The fusion of tradition and avant-garde
The design of the interior perfectly underscores the Maybach credo “What is good must also be beautiful". A highlight for the front passengers are the standard MBUX Hyperscreen with “zero layer" and Mercedes-Maybach-specific start-up animations on all three displays. The overall visual appearance is specifically designed for the Mercedes-Maybach EQS SUV in an elegant deep blue. The numerous exclusive features include the animated display of the instrument cluster in “MAYBACH" mode. In the digital instrument cluster, the needles of the speedometer and power gauge are designed like a silk scarf that moves elegantly in the wind according to the speed and driving style. At the same time, the digits change their size and are dynamically faded in or out. Emblematic for the brand, the borders of the round instruments are rose gold. An alternative display form to the tubes is the sporty “Pure EV" style. A three-dimensional performance bar conveys the respective driving status (driving, accelerating, and charging).
The central display starts with the familiar home screen and intuitive “zero layer". In this basic setting, the navigation map dominates. The driver can carry out 80 percent of the most common interactions directly without changing the application. The system reacts situationally and is personalized with intelligent and predictive suggestions.
The functional content and operating structure of all three displays correspond to those of the EQS SUV from Mercedes-EQ. The appearance can be customized with three display styles (understated, sport and MAYBACH) and three modes (navigation, assistance and service). In the understated style, the content is reduced as much as possible and harmoniously coordinated with the color change of the selected ambient lighting.
The rear passengers experience the same extensive range of infotainment and comfort features with two 11.6-inch displays on the backrests of the front seats. With the standard MBUX High-End Rear Seat Entertainment, content can be shared quickly and easily on the various displays. It is also possible to select and modify the navigation destinations from the rear seats. The standard equipment also includes the MBUX rear tablet, which can also be used outside the vehicle, and the MBUX Interior Assist. With the help of cameras, it can recognize the operating requests of the passengers from body and hand movements and carry out the corresponding functions – for example switching on the reading lights.
Natural materials made with perfect craftsmanship create a stylish contrast to the high-tech look. While the Mercedes-Maybach EQS SUV comes standard with Maybach Exclusive Nappa Leather in the warm colors of Espresso Brown/Sable Brown Pearl, the Macchiato Beige/Bronze Brown Pearl is optional. Maybach MANUFAKTUR Exclusive Nappa leather in Crystal White/Silver Grey Pearl is available as an option for an even more sophisticated look. The leather in all interior colors comes from sustainable processing. Natural woods are available as decorative parts: MANUFAKTUR Natural Grain Brown Birch Wood and MANUFAKTUR Natural Grain Brown Walnut Wood Trim, as well as MANUFAKTUR Piano Lacquer Black Flowing Lines.
The Maybach emblem, which is integrated at various points as a design element, underscores the highquality appearance that is representative of the brand. It decorates the stainless steel pedal system, the cushions on the headrests, the front seat backrests and, as an illuminated projection, the footwell in the rear. In conjunction with the first-class rear cabin, it can also be found on the wood trim between the rear seats. When the trunk is open, it can also be seen on the inner lining of the tailgate. The brand lettering differentiates the steering wheel and welcomes all passengers on the stainless steel door sills in illuminated form.
Noise comfort: SUV with a particularly quiet rear
The new luxury SUV builds on the excellent noise and vibration comfort of the EQS SUV from MercedesEQ. This includes the encapsulation of the electric drive train at the front and rear, the innovative support frame on the front axle and the drive units that are doubly decoupled via rubber mounts. The special acoustic foams in selected body shell profiles and the ramps in the underbody paneling were also adopted. They reduce the noise of grit being thrown up in the wheel arches.
The more extensive NVH measures (Noise, Vibration, and Harshness) in the Mercedes-Maybach EQS SUV are primarily aimed at the rear. The luggage compartment cover, covered with artificial MB-Tex leather, is a transverse bulkhead fixed to the body, like in a sedan. It attaches to the upper edge of the rear seat backrest and seals off the trunk up to the lower edge of the rear window. This causes a very effective noise suppression. The new Disconnect Unit (DCU) also contributes to this. Depending on the driving situation and the power required, it automatically decouples the electric motor on the front axle to increase the range. At low loads, the DCU switches to 4×2 driving mode. Then the electric motor and the transmission on the front axle stand still. Furthermore, additional insulation materials and acoustically effective laminated glass panes are used in the Mercedes-Maybach EQS SUV. Various wind deflection measures on the panorama roof, such as wind deflectors, covers and seals with improved geometry, ensure a high level of noise comfort despite the large roof opening.
All measures combined allow for maximum noise comfort in the rear of the SUV– the best prerequisite for pure enjoyment of music or simply relaxing silence. Thanks to electrically operated roller blinds on the rear side windows, rear passengers can decide for themselves how much of the surroundings they want to perceive.