Lifestyle audio brand Skullcandy has partnered with several athletes to address topics like societal barriers, mental health and climate change.
Skullcandy is teaming up with 14-year-old freeskier and climate change activist Kai Jones as part of its Sound Without Boundaries campaign.
And it’s not just Kai Jones. He’s one of 20 athletes, musicians and visual artists Skullcandy has partnered with to create positive change.
Born from the broad-ranging social justice movements of 2020, the year-long campaign illuminates important cultural issues while illustrating how music, coupled with Skullcandy’s true wireless technology – which enables people to live free from wires – can inspire everyone to break boundaries. The 2021 yearlong initiative will involve spotlighting each member and their passions to inspire change and awareness across their platforms. It will also create content alongside Skullcandy’s Music With a Mission program to support areas of climate and mental health advocacy.
“We were deeply impacted by the events of 2020, and as a brand, Skullcandy felt compelled to use our platform and resources to promote positive change,” said Jessica Klodnicki, chief marketing officer at Skullcandy. “Sound Without Boundaries is our way of illuminating people who support causes that resonate with our consumers.”
Meet the Skullcandy ‘Boundary Breakers’
- Kai Jones — freeskier, climate change activist
- Briana King — skateboarder, community organizer, LGBTQ+ activist
- Anna Gasser — big-air snowboarder, Olympic athlete
- Desiree Melancon — snowboarder, photographer, and artist
- Zeb Powell — snowboarder, first Black athlete to win gold at Winter X Games
- Vasu Sojitra — disability advocate, adaptive skier
- Matthias Dandois — world’s best BMX flatlander, analog photographer
- Eero Ettala — snowboarder, filmmaker, producer
- Nolan Cooley — visual artist, autism awareness advocate
- Gianni Lee — visual artist, DJ, fashion designer
- Kyuss King and Rasmus King (brothers) — surfers, actors, musicians
- Hannah Eddy and Tim Eddy (married couple) — snowboarders, skateboarders, artists
- Jamie Tworkowski — surf industry professional, founder of a mental health nonprofit
- Ishita Malaviya — surfer, role model, Shaka Surf Club co-founder
- Mothica — indie-pop singer, mental health advocate
- Dorian Electra — nonbinary/gender-fluid pop artist
- Guapdad 4000 — internet comedian, rapper