Formula 1 has applied for a trademark for ‘Chicago Grand Prix’ and other variations.
Based on recent trademark applications and industry buzz, it seems that Formula 1 (F1) is eyeing a potential Grand Prix in Chicago. This development comes amidst F1’s concerted efforts to expand its footprint in the United States, leveraging the popularity of the Netflix series “Drive to Survive" and the successful addition of races in Miami and Las Vegas.
The recent trademark filings for “Grand Prix of Chicago" and related names by Formula One Licensing BV at the United States Patent and Trademark Office have sparked speculation about Chicago potentially joining the F1 racing calendar. While these applications could serve as protective measures, they also indicate F1’s consideration of Chicago as a new venue for the sport.
F1’s interest in Chicago aligns with its growing inclination towards street circuits, as demonstrated by the additions of the Las Vegas and Madrid Grands Prix. The sport’s pursuit of widening its American fan base has seen significant strides, with the success of the Netflix docuseries “Drive to Survive" playing a pivotal role in introducing F1 to a broader audience.
While the recent trademark applications for a “Grand Prix of Chicago" do not guarantee the arrival of F1 in the city, they certainly signify F1’s keenness to explore new venues. Additionally, discussions among fans and analysts have brought attention to the fact that the contract for the Circuit of the Americas in Austin expires at the end of the 2026 season, leading to speculation about Chicago potentially becoming a replacement venue.
It is worth noting that this has not currently been confirmed by Formula One.
Oracle Red Bull Racing RB18 rides the Chicago "L" train in Chicago, Illinois, USA on September 20, 2023. // Chris Tedesco / Red Bull Content Pool // SI202309210002 // Usage for editorial use only //
Oracle Red Bull Racing RB18 rides the Chicago "L" train in Chicago, Illinois, USA on September 20, 2023. // Chris Tedesco / Red Bull Content Pool // SI202309210010 // Usage for editorial use only //